Add Louvered Pergolas to Your Awning Business
Awning companies are already in the shade business — measuring homes, mounting structures, wiring motors, and selling comfort to homeowners. A motorized louvered pergola is the permanent, all-weather product your retractable line can’t be: an aluminum roof that opens for sun, closes tight against rain, and stays up through weather that would force a fabric awning to retract. Many of the most successful louvered-roof dealers in the country started as awning companies.
Why it fits your business
- You already sell motorized shade — your crews know motors, controls, and mounting on finished homes
- A louvered pergola answers the customer a retractable awning can’t serve: bigger spans, rain protection, and a structure that stays out in the wind
- Higher ticket than a fabric awning, with the same sales motion: in-home consult, measure, install
- No fabric replacement cycle — an aluminum roof with a bumper-and-gasket louver seal and an integrated, concealed gutter
- Wholesale pricing and strong margins on a patented, differentiated product
A roof your shop can stand behind
The patented Sundance All Season Pergola is a motorized adjustable-louver aluminum pergola, built in the USA and wet-stamped for both hurricane-force wind and heavy snow loads — engineering your customers can hand to a building department. The tectonic-arch louver spans up to 16 feet where typical systems top out around 12, the double-skin insulated louvers seal with a bumper gasket, and the IP-67 waterproof motor sweeps the roof open or closed in about 18 seconds on ball bearings. The 6×6 posts double as downspouts, so the deep concealed gutter drains without bolt-on plumbing.
The Luxe Pergola dealer difference
Luxe is a wholesale-only, dealer-first partner based in Jupiter, Florida. You get the highest gross-profit margins in the industry, homeowner leads passed to you, no minimums, royalties, or franchise fees, and hands-on help to sell, design, engineer, and install. Your awning brand stays on the truck — we stay behind the product. We welcome dealers across Florida, the Southeast, and beyond.
See how the program compares in our guide to the best pergola dealer programs, read what contractors actually earn on pergola projects, or learn how to become a pergola dealer step by step.
Let’s grow your business
If you run an awning or exterior-shade company, a louvered pergola line is the natural next rung on your ladder — permanent, motorized, and engineered for the weather your market actually gets. Learn more and apply on our Become a Dealer page.



